Volusion Pros And Cons (Should You Use it?)
Volusion eCommerce Pros and Cons
E-Commerce is a promising business model, but it still presents a plethora of challenges, as you need to consider a lot of things before putting your store online.
From preparing business plans to sourcing and selling products to building your online store, the list goes on.
But in order for your eCommerce store to succeed, you need to have an attractive and responsive website equipped with the right tools.
Volusion, in particular, is designed to set your business on the right footing and make it grow.
While Volusion continues to be amongst the leading hosted platforms for eCommerce, it still has some pros and cons on its name.
It is only a matter of time, though, before you realize if it perfectly fits your business needs.
In this review, you will learn the pros and cons of using this eCommerce platform. And, hopefully, you can decide whether it is worth investing.
Pros of Using Volusion
If you are leaning towards using this platform, here are the advantages you will get.
Flexible 24/7 Customer Support
The last thing you would want is for your store to stumble upon issues in a time when help is unavailable. Interestingly, Volusion offers its customers several ways to get help.
These include email, phone, and a live person support. The latter is extremely useful, especially when you require more handholding.
You can either schedule a callback or request assistance immediately.
For additional help, they have detailed support pages which offer comprehensive information via guides, articles, and even video tutorials.
Expect No Transaction Fees
It is true that some online store builders charge certain transaction fees depending on the selected plans.
Volusion, however, is an exception – it does not charge you for any fees per transaction.
This allows you to keep the entire profit to yourself.
It is worth noting, though, that it will still require you to pay a payment processing fee that is charged directly by your payment processor.
In addition, there is a bandwidth limit that you must follow.
Otherwise, you will have to purchase more in order to exceed it.
Apparently, it is difficult to really compare all pricing for a new online store no matter the size or needs.
The same can be said when compared to its competitors such as WooCommerce, Shopify, and Weebly, among others.
Still, it is beneficial to understand how Volusion does in terms of pricing, so you can weigh the volusions pros and cons for yourself.
For starters, there is a monthly pricing and it ranges between $15/mo. And $135/mo.
There are also credit fees, which is something that has become a standard issue in every eCommerce platform.
Expect also add-on fees and exclusions, though this is an area you need to give importance to.
That is because these fees, in one way or another, can greatly impact your so-called “walking out of the door price.”
Volusion comes with a number of innovative ways to keep your site secure, enhanced, and intuitive.
It offers an easy-to-understand dashboard that reflects thoughtful navigation and easy setup.
It also offers a fraud score feature that provides you with a comprehensive risk analysis.
Think of it as a means for you to protect your store from possible credit card fraud.
You are also going to love its enhanced SSL certificates that help protect your store and boost customer confidence.
Unlike other platforms, Volusion excels in a more secure encryption of sensitive customer data.
Cons of Using Volusion
While this platform’s advantages are quite overwhelming, it still comes with a number of cons.
As an online merchant, your website must have store catalogs to keep your visitors informed and updated.
While installing basic necessities such as Google Analytics and custom pages are key, having access to conversion pixels and edits, to name a few, is a total game changer.
Unfortunately, Volusion falls way below on these.
Unlike Shopify and BigCommerce, it does not have any world-changing content management systems (CMS) or blog set-ups.
And although a workaround could be achieved by adding blog.yourstore.com (via Drupal, WordPress, etc.), it still falls flat on offering easy analytics implementation.
A user-friendly eCommerce platform is something that does not limit you in terms of design options.
For a single category, you are likely to find a total of 39 templates, which is pretty saddening if you desire distinctiveness.
Heck, all of its templates are even hard-coded andare set-up in a structure that is hard to browse.
Unless you are someone who has strong HTML and/or CSS skills, Volusion is not ideal for DIYers.
It simply has no “drag and drop” features to make up for the scarcity of templates.
Volusion and SEO
Another thing to reconsider when using Volusion is the way it handles search engine optimization or SEO.
Keep in mind that it is an ASP-based platform, which is simply a jargon for the kind of programming framework it is built on.
But in case you did not know, ASP is prone to producing sites that are extremely unfavorable for SEO.
From having duplicate homepages to an unpleasant implementation of HTTP directs, Volusion has some SEO concerning issues to resolve.
And perhaps the final nail in the coffin is the fact that Google has penalized it due to link manipulation.
It cannot be denied that Volusion has some of the best eCommerce tools you need to operate and grow a successful online store.
This platform is perfect if you have developer resources or you require a robust platform (hosted) to work as either a catalog or shopping cart.
But if marketing and design features are your main priority, then Volusion would only frustrate you.
About Dresean Ryan
Dresean Ryan is the founder of Dresean Consulting, and he seeks to help business owners generate leads at scale. He also aims to help young professionals find their path to a job in Digital Marketing