Google Passage Indexing – VIDEO
Passage indexing is a ranking update and ranking factor that allows Google to index specific passages from pages. Google will use artificial intelligence to find relevant content in a page, and then it ranks the content in Google as passages.
Passage indexing is important because it helps users find more relevant information that reflects what they’re searching. It’s also important because it emphasizes that Google is now more focused on specificity
I haven’t seen any official dates when this will be rolled out, but Google has said when it’s rolled out, it will affect 7% of all queries across all languages.
Google is constantly improving their algorithms and they’re always developing new ways to identify who has the best content on the web. From an SEO perspective, I believe that as these trends continue to happen, SEO professionals will have to have a bigger emphasis on marketing fundamentals rather than just understanding algorithms.
Soon monotonous tasks like adding keywords to content will no longer be a thing, and the people who will win on Google will win because they have the best content period. SEOs need to be more heavily invested in conducting the proper audience research as opposed to keyword research. AI isn’t going to take SEO away, but it’s going to force us to think more creatively as marketers and focus on solving real problems for users .
My personal philosophy is that I believe mindset is everything. I truly believe how you view what you do will always have an impact on how you do what you do. Perspective drives performance every day of the week.
As an SEO coach and Startup mentor at Amazon, I help SEO freelancers grow their business by monetizing their knowledge through content creation, courses, and consulting. SEO experts have so much to offer, but the problem is, most people don’t understand what the heck we do. Because of this, a lot of SEO professionals get caught up in the cold calling and email rat race.
This is often a desperate attempt to land new clients (That won’t value their time). That’s why I take them out of the desperation mindset,, and show them how they can attract their ideal audience without sending a single cold email, or doing a single cold call.
During my career as an SEO consultant, when I worked with large fortune 500 companies such as Aetna, Cigna, and Blue Cross Blue Shield, I always found myself attracting new opportunities and increasing my income simply by creating high quality content, consulting, and coaching.
Since I have a passion for seeing others live a purposeful life full of freedom and happiness, I decided that, I’d start coaching SEO professionals that want to learn how they can attract opportunities that will help them live their best life.
– I’ve helped consultants from
– Blue Cross Blue Shield
– Ingenious Laboratory
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