How To Become An SEO Specialist [With No Degree Or Experience]
In this article, I’m going to teach you how to become an SEO expert in 2019.
These are tactics the exact same techniques that I used to become an SEO expert myself.
Why SEO Experts Are Needed
Digital Marketing is a great career and is continously growing.
In fact, based on the evidence that I’m about to share, I can confidently say that it will never die.
In the beginning of this year, information was released by Fox which states 22 major retailers have closed down several store locations.
Physical stores just aren’t as beneficial as they used to be. Large companies are going digital in an attempt to catch up to the big guy (Amazon).
It is because of common trends like this, that seo experts are needed now more than ever.
If it isn’t clear, I’ll state the obvious.
Business owners are struggling now more than ever to get customers and they need SEO Experts and other internet marketer’s help to solve this issue.
To speak more to my point, I read a study by Linkedin that states the U.S. needs 230,000 more people with marketing skills. That’s just the U.S..
Imagine the entire world…
The #1 Step To Becoming An SEO Expert in 2019
In case you didn’t know, Google has over 200 algorithms.
As an SEO Expert, it’s important to know all of them because they determine where you will rank in the search engine.
Since this isn’t an SEO guide, I will not be covering all 200 algorithms in this article, however I will be discussing the most popular ones that you should know to get your feet wet in the industry.
- Google RankBrain: RankBrain is a machine learning algorithm that uses U.X. (User Experience) signals to determine how it’s going to sort the data in the S.E.R.P. (Search Engine Results Page). This algorithm was created to understand searchers intent and provide accurate results for users.
- Panda: Panda was designed to reward websites with high quality content and to penalize others with thin content. Google wanted to make sure all users were finding pages in their index that were as in-depth as possible.
- HummingBird: Hummingbird took the Google search engine to a new level in 2013. It completely changed how Google worked because the goal of the algorithm was understand searcher’s intent by paying attention to full queries that are written by the user. This allowed Google to understand the contextual language of a search.
- Pigeon: When Pigeon was released, it was an attempt to bring Google’s local search algorithm and web algorithm as close together as possible. They aimed to improve ranking parameters based on location and distance—and they succeeded.
- Mobile-First Indexing: Google implemented Mobile-First Indexing this year (2018). This algorithm was implemented after Google came to the realization that more searches came from mobile devices than desktops. This conclusion was based on the data that they had been monitoring for years. But what does this actually mean? Mobile-First indexing means that the mobile version of your website will take priority when being added to Google’s index before any other version of your website. (Please note, devices such as tablets are not considered as mobile.)
- Possum: Welcome to Possum, Pigeons younger cousin. Have you ever been hungry and wanted to look for something to eat near you? In the midst of that dying hunger, have you ever Googled “food near me” to find a local restaurant? Chances are you probably have, and after that search was made, you saw the top delicious eateries in the local 3-pack. Well, thank Possum for that. Possum was designed to serve local search results to users searching for queries in the their neighborhood.
- Fred: The Fred algorithm was a massive update. It was mainly made to stop black hat SEOs and their get rich quick shenanigans. Fred was designed to penalize any website that went against Google’s Page Quality guidelines. It penalized sites for things like showing ads on website pages with thin content or any sketchy tactics that black hat SEOs were trying to monetize.
Now You Know The Algorithms, But How Do You Rank A Website?
This is the best question to ask if you want to learn how to become an seo expert.
The way to effectively rank your website in the search engine is through content marketing.
There are many ways you can get content on your website.
You can write the content on your website yourself, outsource a content writer, or create videos on YouTube and have them transcribed. When articles or videos are posted on your website, it should have information targeting your ideal audience.
For instance, you wouldn’t want to make a website about puppies and then make an article about baking cakes, it will confuse your visitors, ultimately causing them to leave your website.
Start Setting The Foundation
After you’ve decided what you’re going to write about and the content has been made, on-page SEO needs be to implemented to make the content easier for the search engine to understand.
Brian Dean has a great infographic that shows you the anatomy of a perfectly optimized page, you can click here to read it.
When executing your on-page optimizations, you have to make sure it make sense.
Remember optimizing for Google search engine is great, but your readers are still human beings.
Don’t Forget About Off Page
On Page optimization isn’t the only form of SEO, there is also off-page seo.
Off page consists of things like backlinks, citations and more.
It’s a very important part of ranking your site in the S.E.R.P. (Search Engine Results Page), especially link building, as it is still seen as the number one ranking factor on Google in the eyes of many.
Neil Patel has a thorough guide about off page seo that you can read to learn more about it.
The last significant type of seo strategy that I’m going to be talking about briefly in this guide on how to become an seo expert is Technical SEO.
If I had to say what was my favorite part of this career, I would definitely say it’s technical seo. That is why I saved the best for last. I love the problem solving that goes behind it.
Okay, enough rambling of how much I like it, let me tell you what it is: Technical SEO is optimizing your website for spiders to ensure that your content is fully accessible and indexable.
Top 5 Free Resources That Will Teach You How To Become An SEO Expert
- 2018 Local SEO Complete Guide to End All Guides by Chase Reiner. (Video) – This is a great guide, it has a ton of information about Local SEO—to the point that it might as well be a course. Take notes!
- The Advanced Guide To SEO By Neil Patel and Sujan Patel (Blog) – This blog is one of the first articles I read when I started. I even go back to read it from time to time, it’s definitely one of the better blog articles to read when you’re trying to learn how to become an SEO expert
- WhiteBoard Friday By Moz (Video Playlist) – Rand Fishkin and his colleagues update you from time to time on SEO trends and tactics. Great source to continue your learning for the long term.
- SEO Guide By Google (Blog) – Get all of your information straight from the horse’s mouth!
- HubSpot (Videos) – The best thing about watching HubSpot videos is that you can test your knowledge by taking tests, and if you pass, you’ll get a certification. (Keep in mind: There is no widely recognized SEO certificate, but HubSpot is still a huge name and their certificate can be great to have just to add to a list of your reasons why that company you’ll interview at should hire you.)
Generate Your Own Experience (Step-By-Step)
#1. Build Your Own Website
When attempting to break into the SEO world, the best portfolio you could ever have is your own website.
Having a website will speak to your credibility as an SEO Expert. It provides people with proof that you can actually deliver on what you claim you can.
Think of it like this, would you trust a chef who doesn’t eat his own cooking? If you don’t know how to create a website, don’t worry, it’s easy!
There are plenty of videos that you can watch on YouTube that will steer you in the right direction.
You don’t need to know how to code to build a site, all you need is to be committed to learning how to do it. Fredy Korpershoek has easy to follow tutorials that will get you on the right track.
#2. Implement What You’ve Learned
Digital Marketing is result driven industry. When your website is done being built, start implementing everything that you learned.
Look for good keywords that are high volume but are not so competitive in your niche, create high quality content around those terms that you find and build links to your pages.
Try to get your site ranking number one for a search term on the S.E.R.P.
While you’re at it, try to get 10-20 real reviews on your Google My Business account too.
#3. Make Sure Everything Is In Your Name. Video Document On YouTube if possible
When you create your website, make sure that your domain name is www.yourname.com.
This is a crucial step because you want to prove to the employer that you know what you’re doing.
If everything is in your name, they are at a higher chance of believing that you are the owner of the site.
If you want to take it one step further, record yourself on YouTube documenting yourself going through the process.
This gives the employer the social proof that they need rather than just having to take your word for it.
#4. Set A Goal (Lead Generation)
The purpose of this whole process is to prove to the employer that you know what you’re doing. You want to show them that you’re the perfect candidate and you can make them money.
In marketing, you would be surprised by how valuable a simple email address is to an employer. When you create your content, try to find a way to capture emails.
One way is to add a
Once you start getting emails, you’ve met your goal and have proof that you know what you’re doing.
#5. Build Your Case Study
This is an important step that you want to follow. In your case study, you should state the goal that you set out to accomplish in the beginning.
So what you’re going to do is head over to Google Analytics and take screenshots of your traffic and conversions at an earlier date before your strategy was implemented.
Once you’ve done that, you’re going to go to a more recent date in analytics and take screenshots.
When you have your data, add this information in a document (Google Docs or Word Docs).
After that’s finished, compose a detailed paragraph, explaining the strategy that you used to boost your traffic and conversions within that date range.
Apply For The Job
This is where all of your hard work and struggles of learning how to become an SEO expert comes together. It is your time to shine and land that position.
When you apply for the job, add your website to your resume.
Include the date that you started the project and the date that you finished. If it isn’t long, don’t worry! You’re going to land the job from your cover letter.
Here’s The Exact Script To Use:
“Dear Hiring Manager,
I am writing to express my interest in the SEO specialist position at [Insert Name Of Company] and have attached my resume for your review and consideration. I believe my experience in Search Engine Optimization, stellar work ethic, and ability to multitask would make me an asset to your establishment.
As an SEO expert, I am accustomed to working at a fast pace and understand the importance of multitasking. Through my experience, I have become adept with performing many SEO strategies and come as a highly qualified individual to your organization.
Let me explain what I mean. Currently I am ranking in the [insertnumbers] position on the S.E.R.P. with my website [insert website name] for several keyword terms including: [add your keywords]. My journey has also been documented on YouTube.com/YourChannelName as I have several videos showing the process that I went through to achieve these rankings. Not only that, I have grown my email list from zero to [enter number] subscribers with lead generation tactics and I currently have [insert number] of reviews on Google. This isn’t to brag, but to give a better understanding of where I am in the SEO industry and to show you why I am the right candidate for the position.
Additionally, I bring much more to the position than simply the technical knowledge required of an SEO expert. During my time at (enter previous job, or high school if you didn’t go to college), I have come to understand the importance of working with large or small teams to achieve a common goal—and I have honed my ability work in high pressure situations, as well as the technical aptitude to resolve numerous complication issues. I highly believe these attributes, combined with my strong client relation skills would allow me to contribute to the success of your organization.
I look forward to the opportunity to discuss the position and my qualifications in more detail. I can be contacted at [your number] or via email at [your email] for any further questions or to schedule an interview.
The Wrap Up
Now you have a practical step-by-step guide on how to become an seo expert with no experience or degree. Follow these steps, and you will surely land a job! If this works for you, share it with your friends and family!
About Dresean Ryan
Dresean Ryan is the founder of Dresean Consulting, and he seeks to help business owners generate leads at scale. He also aims to help young professionals find their path to a job in Digital Marketing